Business Funding Profiles: Which of the 6 Types Are You?

 Contributor: Ari Page and Kayla Page When You Apply, Lenders See More Than a Form You see a form. A few pages of questions about your business, your revenue, and your credit history. You fill it out, hit submit, and wait. The lender sees something different. They see a full financial picture of who you…

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Why More Small Businesses Are Choosing Credit Cards Over Loans

 Contributor: Ari Page and Kayla Page Research Note: This analysis draws from research published by the National Bureau of Economic Research, the Federal Reserve Small Business Credit Survey, the SBA Office of Advocacy, and the JPMorgan Chase Institute to examine how small business financing has shifted and what it means for owners navigating today’s funding…

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Understanding Small Business Financial Metrics for Smarter Growth

Man reviewing a bar chart on a computer with the headline “Business Finances.”

Revenue alone does not reveal true business health. This article explores essential small business financial metrics, including profit margins, cash flow timing, customer acquisition cost, and customer value, showing how tracking these numbers builds clarity, supports smarter funding decisions, and drives sustainable, intentional growth for entrepreneurs.

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