Website Design Tips: How to Improve User Experience

Increasingly more web marketers are emphasizing user experience, and those that are not should be.

Should your user experience not be up to par, you could be damaging your business and credibility, so solving it should be a top priority.

It is vital to understand the meaning of user experience, how it impacts your business, and how to improve it should it not be performing to its full potential.

What is user experience?

In terms of web design, user experience aims to make a website easy to use and visually appealing to consumers.

It includes everything a consumer sees and hears while on the site by using content, images, and media to create an emotional response from the visitor.

Why is user experience important?

Many consumers base their trust for a company on the appearance of their website, in turn, significantly affecting conversion rates.

Easy navigation and engaging content are two vital aspects of user experience and determine how long visitors stay on your website.

Without these two factors, visitors will leave your website and likely never return to become paying customers.

The success of your website depends on the way you present your content to your audience and how effective your use of images and graphics is.

Testing your website before the launch is a great way to make sure it is user-friendly and works properly before putting it online.

The elements of a positive user experience

The presence of these elements on a company's website is an indication of a smooth user experience.

High quality, relevant content

Tailor your website content to the services or products the company provides.

Also, it is wise to include the consumer problem your company can solve directly to your target audience.

Many companies will include a blog on their website, which is a great way to offer valuable content to your site visitors.

Easy to navigate

Your site can have all the content in the world, but if it is hard for visitors to use or find, it offers no value.

The information needs to be provided in a well-thought interface and should feel natural and intuitive.

Consistency is key, so remain consistent with fonts, font size, colors, and overall layout.

You can make your website easy to navigate for your audience by adding a navigation bar, search bar, and link to the home page on every page.

Credibility

Your design should focus on building trust with those who visit the website.

If you collect personal data on your site or app, you should add an SSL (Secure Sockets Layer) certificate.

An SSL certificate is a security technology that enables encrypted communication between a web browser and web server, decreasing the risk of anyone’s personal data getting stolen.

An SSL certificate is a great way to make your audience feel safe on your site, decreasing the chance they click away.

Automated responses

Communication with your audience improves the overall functionality of your website and increases user engagement.

Implementing a chatbot on your website can offer answers to questions immediately, so your user does not have to wait for a reply from a live representative.

If someone has a question about your product or service before purchasing, having an automated chatbot to answer their question increases the chance they purchase since they do not have to wait for an answer and do not have time to forget about your company.

Human-based interaction

Automated responses alone are not enough. There should be some variety of person-to-person interaction within your website.

Your company should have a strong customer service team that replies timely to your customers.

If there is no way for visitors to connect with you, they likely will not return to your website or abandon their current visit.

How to improve user experience

Use these tips regularly to ensure your user experience remains effective and does not become a reason for a decrease in conversions.

Declutter

Look at your website, and what does it look like at first glance? If there is an overwhelming amount of information, it is time to declutter.

Homepages should show users the most valuable information about your business in an attractive way.

Overcrowded websites are displeasing to the eye, and in turn, appear less credible.

Users want simplicity, order, and to be able to find what they are looking for easily.

To make the best use of your homepage, limit the presented information to a concise value statement, an intriguing photo, and a compelling call-to-action.

Revamp your content

As mentioned above, your content needs to offer value and be relevant to help drive SEO and boost conversion rates.

Creating a company blog, and updating it frequently, is a great way to give value to your site visitors.

While you can include insightful tips about your industry, avoid keyword stuffing as it hurts your search engine rankings and limits the number of people who see your blog.

Meet user expectations

Three out of four users shared the most important characteristic of a website was that it was easy to navigate.

A website should smoothly adapt to every screen, provide easy access to content, and be easy to scan.

Meeting this expectation of an easy-to-use website will ensure your users do not get frustrated, click away, and lose interest in your business.

As a business owner, you have spent countless hours working on your business to make it successful.

Your website should not undermine that hard work but should complement it, so it deserves some time and effort.

Addressing any issues with your website could be the solution you need to onboard new customers.

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