Tips for Creating an Effective Facebook Business Page

Facebook has over 2.23 billion active users monthly.

A platform of such magnitude offers an incredible opportunity for reaching your target market.

Because Facebook's algorithm is ever-changing, your marketing techniques may have to pivot over time, but these tips will get you started.

Creating the business page

Of course, the first step to having a successful Facebook business page is to create the page.

When creating the page, you want to ensure it is a business page and not a personal page. Creating a personal page for your business puts you at a disadvantage since you would miss out on tools to help with content creation, analytics, and paid promotional opportunities.

Therefore, be sure you choose a business page to take advantage of these great tools and more.

You can do so by visiting https://www.facebook.com/pages/creation or choosing to create a new page in the Facebook menu.

There you will be asked for additional information about your page. You will be prompted to input your business name, business category, and a description of the business, as shown below.

Once filled out, the greyed-out “Create Page” button will turn blue, and you will select it to create your page.

From there, input a profile image and a cover image. When it comes to Facebook, your cover photo is the largest element of your brand identity.

It should be something eye-catching, engaging, and exciting to keep users on your page.

Your profile image should incorporate your logo in some way. It is essential to maintaining brand recognition across various platforms. It will help users to build a connection and identify your brand.

Once you pick out the perfect photos, consider adding a call to action (CTA) button to your page.

This button appears under your cover photo and is viewable to anyone who visits your page.

It is customizable to reflect the desired action. You can prompt visitors to watch a video, sign-up, or book a call.

From there, it is as simple as placing the proper URL or piece of content to make your button operational.

The CTA button is a great way to drive traffic to a location of your choosing without any promotional work on your end.

How to attract fans to your page

Rather than creating your page and immediately inviting people to like it, take a moment to strategize.

Content is key to attracting visitors to a page, so sprinkle some into it to make it informative, inviting, and engaging.

Providing content upfront gives visitors enough information about your page to decide whether they are interested in it.

Share a few photos or videos about your business. You can share service and product lists, menus, or pictures of your office building. Before inviting anyone, you should have three to five posts on your page.

Once your posts are live, you can try these tips to attract fans:

• Invite your Facebook friends: tell your friends about your new Facebook business page. After you invite them, they will receive a notification inviting them to visit your page.
• Invite your coworkers: Most people in your business are already familiar with your page, so they are more likely to like it. You can take it a step further and have them invite their friends to the page.
• Promote your page on your website: Facebook offers buttons and widgets to add to your website and makes it easy for people to visit, even from another platform.
• Promote your page in company email signatures: This is an easy way to promote your page in a visible location. Simply planting your business page link in all company email signatures will ensure those connected to your company in any way receive a direct invitation to visit.

What to post and when to post

The variety of content you can share on your Facebook business page includes photos, videos, stories, text updates, and direct links.

Experiment with post types to see what is most popular and resonates with your audience.

Videos tend to be the most popular and receive twice as much engagement as other posts.

If you do post videos, ensure they are optimized for mobile use, as most users will be viewing their content on the go.

Regarding when and how much to post, the algorithm makes it difficult to give a definitive answer. The best way to navigate it is to experiment with your audience.

If your posts have not performed well after a week, review your analytics and adjust your posting schedule or number of posts appropriately.

Regardless of how much you post, ensure every post is unique and fresh – no one wants recycled content.

Facebook Insights will be available to you at the top of the Facebook menu to view your page analytics, including what time of day your fans are most active. You can then tailor your posting schedule to accommodate your audience.

As your fans on your page grow, you will get more precise analytics of when the best time to post is, but a Facebook business page is a great way to reach this audience online.

After your page is ready for success, you can funnel energy towards Facebook paid ads and organic content to boost fans and engagement.

From there, keep nurturing your audience and posting relevant, fresh content to maintain long-term success with your Facebook business page.

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